Croma hair dye free from ammonia, gives you a distinctive high-performance color, provides a pure shine and vibrant color. Without fragrance. Excellent coverage lasts long and resists fading. Product benefits designed with VibraRiche, a patented color enhancer that delivers amazing results. Gives a dense color and shiny hair. Due to its proximity to hair fibers, VibraRiche cares for the hair and ensures optimal comfort. Free from - PPD.